The Sims is the world's most successful gaming franchise, ever. With The Sims Social we brought the quirky, wacky world of The Sims brand to Facebook, where players could Play With Life™ - and their real friends. I designed in-game marketing and gaming content seen by over 10 million monthly active users and 8 million daily active users. My work involved delivering regular quests and develop large features such as careers, projects and mini games. I applied my knowledge of The Sims franchise and the social gaming audience to make the game appropriate for anyone using Facebook. The Sims Social won Social Networking Game of the Year 2012.